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Posts Tagged: Storytelling

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Brands

Emotions – the link between brands and consumers

With so many messages, how can a brand reach consumers and genuinely bond with them? Facts and information used to be the most prominent tools for PR specialists and finding the most suitable channels to disseminate them meant a big…

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Brand

Video content enhances the relation between brands and consumers

The digital revolution provides brands with whole new opportunities to connect with prospects compared to a few years ago. Digital channels took over the role-played solely by television or newspapers and changed the way brands, and consumers connect. In recent…

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Recent Posts

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  • Emotions – the link between brands and consumers
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  • Generation Z will change the way communication is done
  • Authenticity and truthfulness in communication – is it possible?

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