Change and evolution are vital in the business world, and this is precisely what we observe if we’re analyzing business practices in the past years. Business people hate nothing more than hold-ups, so a constant adjustment of practices and ideas…
It’s everything that makes your company different, everything that makes your company stand out – nothing new, but something worth having. Employer branding has made the transition from a NICE to have to a MUST have. In today’s highly transparent…
There’s no doubt that social media plays a huge role in our personal and business life; using it in a smart way it can make wonders for anyone. Whether your plan is to create a strategy for personal branding, for…
Polish up your brand reputation while you still can. If you wait, there may be nothing left to future generations. There is a long way for a company to become a brand because it requires commitment, perseverance, determination and a…
A phrase that is often used in the media, but also by business men is brand management. Even if it could appear to be an abstract concept, difficult to be applied in reality, brand management consists of building a promise,…
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