One does not simply just hit „Go Live”
Facebook and Instagram Live are one of the most exciting things of social media. Live streaming is an essential tool for social media marketers or public figures, especially when used to promote, at events or just to establish a connection with the audience.
Socia Media made possible for everyone, not just only for celebrities, to get the scent of fame. More and more people are inclined to follow those who are transparent, and use the platforms that allow you to get live is the perfect way to communicate with your audience and encourage it to pop in for a conversation. Either you are in New York, in the Eastern Europe or visiting China, as long as you have WiFi, you are free to live-streaming. That’s one of the most exciting things about it: now, distance doesn’t matter because even if you are 5000 km far away from your audience, you can still have a chat and involve them in your brand experience.
Why should you do it:
The live button is the IT thing when it comes to built-in audience, so you may want to take use it. Why you may wonder; first of all, because it creates an authentic relationship with your audience, and second of all is due to the fact that your brand can be humanized and personalized this way. Step-up and get great organic reach by using this feature even if the first times you will get nervous and start bubbling. Make the best of your uncomfortable situation by being honest with your public; there’s nothing more engaging than being genuine. Now Facebook and Instagram give you the chance to show to your /or your brand community who you are so why not take it.
When should you do it:
Right away, but keep in mind the fact that you should only share qualitative content. Think about your business or personal brand and tell your audience top 3 most relevant:
- Are you planning a party and start a contest for your fans?
- Are you launching a new product and you want to share some exclusive details?
- Do you want to introduce the team to your audience?
Whatever your chosen topic is, make sure your news important for your audience and the information is useful. Now is the time to get those first live times under your belt.
How should you do it:
If you are going to do it, you should make a plan for your next live sessions in order to have unity and to stay relevant. Another crucial point is to establish credibility and you can obtain that by sharing relevant information. But make sure you are doing is clear succinct. After establishing your connection with your viewers get busy, because if people don’t understand what’s in for them, they will be out in a second.
Another step you take in your real-time streaming is to interact with your audience; read out-loud the name of your viewer and their questions, and then answer it as clear and fast as you can. If no one pops a question, ask them how they feel about the subject, what they think about it; make them engage with you. Probably your firsts Facebook or Instagram lives will be short, but try to engage in conversations with your audience and don’t be shy; Facebook live will broadcasts you more and more audience.
The thing is, as long as you keep your public up to speed with news and facts you will build a strong community around your brand.
Press that Live Button!
See you live!