Are you one of those who think that press releases are doomed? We suggest you rethink your statement. Let us explain why should you take into considerations releases in your communication strategy. Whether you have a small business in IT,…
Having new customers is a great challenge for any business, mostly for those in sales area, where the customer rush is every salesman headache all over the world. Anyway, few of them are thinking about the difference between fans and…
A part of creating a brand awareness campaign for your company is finding an influencer in your field and approaching it to represent your brand. It is the same with bloggers. You can determine them to poach your article or…
A phrase that is often used in the media, but also by business men is brand management. Even if it could appear to be an abstract concept, difficult to be applied in reality, brand management consists of building a promise,…
The base of any corporate communication strategy, B2B strategy, B2C strategy or any other is content marketing. This type of content it was used since the XXth century, even if not under this name. The marketing expert Doud Kesller says…
Everybody knows that Facebook is the most known social media network worldwide and million people make a post, leave a comment or give a like at least once a day. The challenge starts when a company is creating a Facebook…
Fact: from the first moment, LinkedIn was a social network were people were able to display their professional dimension, to mingle on a high-level and to search for professional projects or even jobs. E&Y made research on social media last…
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