Change and evolution are vital in the business world, and this is precisely what we observe if we’re analyzing business practices in the past years. Business people hate nothing more than hold-ups, so a constant adjustment of practices and ideas…
With so many messages, how can a brand reach consumers and genuinely bond with them? Facts and information used to be the most prominent tools for PR specialists and finding the most suitable channels to disseminate them meant a big…
Millennials, with their continuous search for originality and realness, they have become a huge buying force. By 2020 they will represent 40% of all customers globally, and they could have an estimated 600 billion dollars buying power. Gen Z might…
Our world offers more communication opportunities than any period of our history. People across the globe communicate in real-time, companies constantly try to disseminate their messages to their target audience, and consumers influence the brands with their inputs. The constant…
Business means competition, everyone knows that, and in this reality, every competitor does everything to outrun it. In this case, competition means having more customers, spreading your message to a larger audience or gaining a bigger market share. Technology is…
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