Millennials, with their continuous search for originality and realness, they have become a huge buying force. By 2020 they will represent 40% of all customers globally, and they could have an estimated 600 billion dollars buying power. Gen Z might…
Our world offers more communication opportunities than any period of our history. People across the globe communicate in real-time, companies constantly try to disseminate their messages to their target audience, and consumers influence the brands with their inputs. The constant…
The digital revolution provides brands with whole new opportunities to connect with prospects compared to a few years ago. Digital channels took over the role-played solely by television or newspapers and changed the way brands, and consumers connect. In recent…
A brand internationalization needs to come as fast as possible – there is no time to be waster in the process of business growth. The highway is the shortest and the fastest way to reach the destination, of course only…
Business means competition, everyone knows that, and in this reality, every competitor does everything to outrun it. In this case, competition means having more customers, spreading your message to a larger audience or gaining a bigger market share. Technology is…
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