It is a well-known fact that LinkedIn is a professional networking platform where people are compelling a profile and are engaging every day in conversations with their peers. With over 160 million monthly active users, LinkedIn falls below competing social networks such as Twitter (over 250 million) and Facebook (over 1 billion). But neither of these social networks can touch LinkedIn when it comes to professional networking and B2B marketing and high content sharing.
Finding and being an active member of the most relevant groups on LinkedIn’s helps your build your professional network and establishes you as a thought leader in your industry generating business awareness for your company.
Keep in mind that you should have a company page that is associated with the CEOs profile, to add value and to make it more visible. The main advantages are: getting traffic to your website, communicating with your audience or your peers, sharing meaningful content and engaging people in conversations around strong business topics. Also, you should use the company page to share it with your employees.
The next step is engaging with groups that share your area of expertise and meet professionals in the same or different fields. Also, you can find out answers to your questions, promote your business, inform about job opportunities in your company and, of course, make business contacts.
At the same time, you can create a group of your own and start raising a community around a topic that you can best manage, related to your business expertise: leadership, management, SEO, corporate communication, engineering, etc.
It is important to take into consideration that the best time to post is between 07:00 – 8:00 am, 3 pm and 5:00 – 6:00 pm. Traffic grows before and after business hours, and the peak days of the week are Tuesday through Thursday. Also, the worst time to post is 10:00 pm – 6:00 am because traffic fades between 9:00 am -12:00 pm and 3:00 pm – 5:00 pm. Another relevant thing is that you should avoid posting on Mondays, Fridays and weekends because people pay less attention to social media and more to holiday plans or to do list for the entire week.
In virtual networking, as in real life, it is important to learn how to listen to another person, to develop a genuine relationship and to dialog, to care about their questions or comments and to be persevering. The anticipated results will come, rest assured.
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