Define Social Media Communications Strategy Digital Breakfast

Digital Experts Hub launches

Define Social Media Communications Strategy Digital Breakfast

Digital Breakfasts is a series of monthly events where professionals are invited to participate, network and keep up-to-date with the latest developments in digital marketing.

Digital Breakfast takes place in the morning, for a half of day, and consists in a series of theme- based workshops held by maximum 2 – 3 speakers, which will debate with the audience and share the knowledge and experience around the chosen topic from digital marketing.

Our first Digital Breakfast will take place on 22nd of June, at Selari Conference Room, Hotel Cismigiu, Bucharest. The theme of the workshop is: ‘Define Social Media Communications Strategy’.

It is undeniable true that an ad-hoc, instant, communication approach can be used in social media to make the most from the interaction with the audience. However, defining a clear strategic approach in the form of a social media communications plan will result in increasing company’s reach and interaction with its audience.

Defining a sound social media communications strategy for a company need that the planning process to answer questions from the necessity of integrating social media communications plan within the company’s overall communications plan, what type of content should be used and where, to different communications tactics that should be used when talking with actual and potential customers.

Agenda

8:45 – Registration and breakfast

9:15 – 10:00 – Define social media communications strategy

Speaker: Alina Mitrica, Corporate & Online Manager, Meli Melo

–              Does the social media communications plan is integrated within the overall communications plan?

–              What is a realistic content update frequency?

–              Do we have an editorial calendar and process to manage content formally, including integration between media?

10:15 – 11:00 – Define and manage the content

Speaker: Radu Velcea, General Manager, Beeds Media

–              Content value: types, formats and proposition defined?

–              How is content syndication to other platforms managed?

–              How we will manage the dissemination of content on other digital platforms?

–              Do we have a third party platform in place to manage publication and syndication of the content selected?

11:15 – 12:15 – Communications tactics

Speaker: Adriana Cocirta, Founder & CEO, Nomade Communication

–              Communication through advertising, PR and email marketing of social media and content proposition to existing customers and prospects?

12:15 – 12:30 – Closing

 

Prices: 155 lei

Prices are VAT included

You can register by sending an e-mail at: maria.borteanu@gmail.com.

Only limited seats available at this event.

 

Nomade Communication is the main Strategic Partner of Digital Experts Hub.